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Welcome

Welcome to Dr. Theresa Redmond's Ecomedia Literacy Project website "The Earth in Ads." This site represents an ongoing research project related to pedagogy for ecomedia literacy. Specifically, this site houses advertisements curated as a part of a student assignment in my undergraduate media literacy course. To identify and gather ads as a participatory learning practice, students read selected sections from Corbett's (2006) book Communicating nature: How we create and understand environmental messages. This opening exercise is then extended via an ecomedia literacy unit that I designed using participatory culture (Jenkins, et al., 2009) practices, including transmedia navigation, judgement, collective intelligence, and role play.

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For more information, visit theresaredmond.com
 

To cite this website, please use the following attribution:
Redmond, T. (n.d.). Ecomedia literacy project: The earth in ads. Retrieved from https://redmondta.wixsite.com/ecomedia

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About the Research

While media literacy has historically addressed a range of social justice issues, the environment and climate crisis are rarely included. Using the concept of ecomedia literacy (López, 2014), my study incorporates action research and self-study methodologies to inquire into ecomedia literacy in media literacy education.  Specifically, I have been investigating ecomedia literacy in practice by applying the skills of participatory culture (Jenkins, et al., 2009) through original curriculum design for ecomedia literacy in undergraduate media literacy learning.

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Since beginning this project in 2014, I have enjoyed collaborating with Antonio López (John Cabot University, Rome, Italy) and Jeff Share (UCLA, California, USA), to expand visibility for ecomedia literacy within the media literacy community and beyond. Related scholarship includes co-editing a special joint issue on ecomedia literacy with The Journal of Sustainability Education (JSE) and The Journal of Media Literacy (JML), along with various events— such as the “Ecomedia Literate Perspectives on Environmental and Racial Justice” Panel (August 2020) with Karen Ambrosh, president of the National Telemedia Council— and national conference papers on the topic, such as our panel at the International Media Literacy Conference of the Americas (2020) and at various other media literacy meetings.

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For more information about ecomedia literacy, visit:

References

Corbett, J. B. (2006). Communicating nature: How we create and understand environmental messages. Washington, DC : Island Press.

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Jenkins, H., Purushotma, R., Weigel, M., Clinton, K., & Robison, A. J. (2009). Confronting the   challenges of participatory culture: Media education for the 21st century. Cambridge,   MA: Mit Press.

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López, A. (2014). Greening media education: Bridging media literacy with green cultural citizenship. New York, NY: Peter Lang.

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Redmond, T. (2019). Media literacy as eco-justice pedagogy. MEDIA EDUCATION: Studi, ricerche, buone pratiche, 10(1), 69-90.

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