Welcome
Ecomedia Literacy Project website, "The Earth in Ads," represents an ongoing research project related to pedagogy for ecomedia literacy. Specifically, this site houses advertisements curated as a part of a student assignment in an undergraduate media literacy course. To identify and gather ads as a participatory learning practice, students read selected sections from Corbett's (2006) book Communicating nature: How we create and understand environmental messages. This opening exercise is then extended via an ecomedia literacy unit designed using participatory culture (Jenkins, et al., 2009) practices, including transmedia navigation, judgement, collective intelligence, and role play.
​
To cite this website, please use the following attribution:
Redmond, T. (n.d.). Ecomedia literacy project: The earth in ads. Retrieved from https://redmondta.wixsite.com/ecomedia